Creation Features — The Lego Company Record

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By embracing fans several and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Profano has found a way to keep its interlocking stones in the hands of millions. It’s a model that other companies should certainly follow, says McKee.

In 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys and games. It had not been until the following calendar year that they developed using a fresh plastic-injection rounds machine to generate plastic bricks, which quickly gave all of them an advantage more than their competition in the booming post-war marketplace.

In 1949, they started out producing the bricks with studs with them to enable them to situation together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they manufactured a major improvement with the intro of what is known as the “stud and coupling system”, which usually ensures that every single Lego packet fits with any other stone. These two vital iterations are why Seglar sets made 40 years before still interlock seamlessly with those made today.

Over the years, Lego possesses kept its finger relating to the pulse of pop tradition by partnering with big-name franchises including Star Battles and Harry Potter. It has also embraced the community of adults which can be fans of the trademark, known as AFOLs (Adult Enthusiasts of Lego), with a array of sets including the Back to the Future DeLorean period machine and a set of female Nasa experts.

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